<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>The SEO Guy blog</title><description>SEO guides, tips and Google updates explained in plain English.</description><link>https://theseoguy.online</link><language>en</language><item><title>What is SEO? A plain-English guide for beginners and business owners</title><link>https://theseoguy.online/blog/what-is-seo</link><guid isPermaLink="true">https://theseoguy.online/blog/what-is-seo</guid><description>What SEO is, how Google ranks pages, and what a small business should fix first. Plain-English guide with a starter checklist and real timelines.</description><pubDate>Fri, 02 Oct 2026 00:00:00 GMT</pubDate><category>SEO Basics</category></item><item><title>What to do after a Google core update: a step-by-step checklist</title><link>https://theseoguy.online/blog/google-core-update-checklist</link><guid isPermaLink="true">https://theseoguy.online/blog/google-core-update-checklist</guid><description>Traffic dropped after a Google core update? A calm, step-by-step checklist to check the data, rule out other causes and improve your site the right way.</description><pubDate>Sat, 26 Sep 2026 00:00:00 GMT</pubDate><category>SEO Updates</category></item><item><title>Core Web Vitals explained: LCP, INP and CLS in plain English</title><link>https://theseoguy.online/blog/core-web-vitals-explained</link><guid isPermaLink="true">https://theseoguy.online/blog/core-web-vitals-explained</guid><description>What LCP, INP and CLS measure, the scores Google counts as good, and the fixes that improve Core Web Vitals on most websites.</description><pubDate>Sat, 19 Sep 2026 00:00:00 GMT</pubDate><category>Technical SEO</category></item><item><title>Google Business Profile checklist: how to rank in the local map pack</title><link>https://theseoguy.online/blog/google-business-profile-checklist</link><guid isPermaLink="true">https://theseoguy.online/blog/google-business-profile-checklist</guid><description>A practical Google Business Profile checklist for local businesses: categories, NAP, reviews, photos and tracking to help you rank in the map pack.</description><pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate><category>Local SEO</category></item></channel></rss>