What is SEO? A plain-English guide for beginners and business owners
What SEO is, how Google crawls, indexes and ranks pages, the four types of SEO, and an eight-step checklist of what to fix first.
The SEO Guy blog
SEO guides, Google updates and practical tips
Clear explanations of how search works, what changed this month, and step-by-step fixes you can apply to your own website.
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What to do after a Google core update: a step-by-step checklist
Rankings dropped after an update? Wait for the rollout, compare the right weeks in Search Console, and rule out other causes before you change anything.
Core Web Vitals explained: LCP, INP and CLS in plain English
What LCP, INP and CLS actually measure, the thresholds for a good score, and the fixes that make the biggest difference.
Google Business Profile checklist: how to rank in the local map pack
Categories, NAP consistency, reviews and photos: the profile settings and habits that help local businesses win the map pack.
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